Ultimate Pet Foods
Couldn't load pickup availability
Not ready yet for a big bag—start with our Build Your Own Custom Dog Food Sample Box. For just a few pounds, you can choose 100g tasters of our grain-free and hydrolysed recipes to find the flavour or targeted support your dog loves or needs. It’s the first step in our Try-Prove-Commit system: you’ll even get an exclusive 40% discount voucher inside to use on your next 1.5kg or 2kg bag, giving you enough food to prove the digestive results for yourself. Expert UK nutrition, zero risk.
Try the difference in your dog — not just read about it.
For just £9.99, you’ll receive up to £54 worth of dog food and expert support, including a personalised sample box and a full trial bag tailored to your dog.
👉 Limited to just 10 dogs per month
Watch our video which explains the process, the value and support we offer to our exclusive offer available to the first 10 customers.
Most dog foods look good on paper — but don’t deliver real results.
That’s why we created this Trial Programme.
Instead of guessing, your dog gets to:
✔ Taste different recipes
✔ Find what they love
✔ Experience real improvements
Shona reached out to us about her dog Kilo:
“Please help. My beloved pup Kilo is not doing very well on his current food. He has too much gas and loose stools.”
After switching:
✔ Firmer stools
✔ Less gas
✔ A happier, more comfortable dog
👉 This is what happens when you feed food designed for digestibility first. Read our case study on Kilo and better dog food
✔ Freshly prepared meat or fish as the #1 ingredient
✔ Grain-free recipes with sweet potato
✔ Prebiotics (MOS & FOS) for gut health
✔ High digestibility for better nutrient absorption
✔ Omega-3 support for skin, coat & development
✔ No artificial fillers or colours
With over 50 recipes across our ranges, we can:
👉 Match your current dog food
👉 Improve digestion and ingredient quality
👉 Often for the same — or lower — daily cost
💡 Better food, without paying more.
🐾 Better stools (often within days)
🐾 Less bloating or digestive upset
🐾 More excitement at mealtimes
🐾 Healthier skin & shinier coat
🐾 Steady energy levels
Choose recipes your dog will love
💰 Value: £2.99
After testing, receive:
We help you choose the best food for your dog
💰 Value: £20+
👉 Yours for just £9.99
We only invite 10 dogs per month into this programme.
👉 Once full, the offer closes until next month.
1️⃣ Purchase this trial programme (£9.99)
2️⃣ Receive your sample box code
3️⃣ Build your custom sample box
4️⃣ Test different recipes at home
5️⃣ Choose your dog’s favourite
6️⃣ Receive your full trial bag
Our support at every stage - from picking the right foods to feeding guides and amounts.
If your dog doesn’t enjoy the food or you don’t see a difference:
👉 We’ll work with you to find a better solution
When you’re ready:
✔ Save 10% with subscription
✔ Get regular deliveries
✔ Never run out
👉 Many customers pay the same or less per day than their previous food
