Item added to your cart
Foundation of every recipe
All recipes contain freshly prepared meat or fish (hydrolysed)
Every Ultimate Plus recipe starts with a minimum 26% freshly prepared hydrolysed protein — never dried meal. The meat or fish is pre-digested with natural plant enzymes using the Freshtrusion HDP process before being made into kibble, ensuring maximum bioavailability in every bowl.
Freshtrusion HDP process
Fresh meat or fish is pre-digested with plant enzymes before being made into kibble — breaking protein into its most absorbable form.
Grain-free & prescription-free
Sweet potato or potato base. No vet authorisation required — available to buy directly.
No prescription needed
Unlike many hydrolysed diets, Ultimate Plus is available without a vet prescription — so you can start your dog's journey to better health straight away.
Complete & balanced nutrition
Every recipe meets UK & EU nutritional standards — formulated to UK standards for confident, everyday feeding.
Deeply broken-down protein
Protein cut into fragments so small they're absorbed directly — without triggering an immune reaction.
Healthy Living suits all life stages
The Healthy Living recipe is the only Ultimate Plus SKU approved for puppies, adults, and seniors — one bag for every stage of your dog's life.
Find your recipe
For combined issues, start with the most disruptive symptom first — usually digestive health.
Choose a symptom above
Your matched recipe will appear here