A Smarter Way to Switch Nutrition - UK First

We don’t believe in blind commitment. Discover our science-led formulas through samples, test their performance with a trial bag, and move to consistent feeding when you’re completely assured.

Inside the Bowl – ingredient transparency tool

1) Build Your Own Sample Box

Select from our complete range and tailor your box by life stage or targeted health support. Precision nutrition. Total control. Just pay postage.

Build my Own Sample Box →
Trial Our smaller dog food bags.

2) Trial Bags with 40% OFF

Experience advanced, highly digestible nutrition at an introductory price. Scientifically formulated. Proven performance. Unique code in your sample box.

Commit - Grain Free Dog Food for everyday feeding

3) Our Ongoing Support & Save

Once you’ve seen the difference, upgrade to full-size or subscribe for uninterrupted, precision nutrition. And see the long term results for our foods.

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Trusted by Vets. Loved by Dogs and Now Cats!

Every recipe we make is crafted with science-backed nutrition, real ingredients, and expert care.

Vet approved grain free dog food icon — healthy, balanced nutrition for all breeds, formulated by experts with freshly prepared meat or fish and natural ingredients and Prebiotic's.

Vet Approved

Developed with veterinary expertise to ensure complete nutrition.

Freshly prepared real meat and fish icon — gently cooked to lock in nutrients and preserve natural flavour for healthy, grain free dog food.

Freshly Prepared

Real meat and fish — gently cooked to lock in nutrients.

Grain free dog food icon — no grains or fillers, gentle on digestion and ideal for dogs with sensitive stomachs.

Grain Free

No grains, no fillers — gentle on digestion.

Science-backed dog food icon — formulated with veterinary nutritionists and proven real-world results for complete canine health.

Science-Backed

Formulated with veterinary nutritionists and real-world results.

Made in the UK dog food icon — proudly produced in Britain using high-quality, locally sourced ingredients for trusted nutrition.

Made in the UK

Proudly produced in the UK with high-quality ingredients.

Gently cooked at 82°C dog food icon — preserves natural taste, texture, and nutrients for fresher, healthier meals.

Freshlock™ Process

Gently cooked at 82°C to preserve taste and nutrients.

Why I Started Ultimate Pet Foods

It all began with my Labrador, Kirk, and later my sausage dog, Ted. Like many dog owners, I wanted to feed them the very best — but every bag I picked up was covered in confusing labels and clever marketing. I decided dogs deserved better: real food, clear nutrition, and honest science behind every bite.

Today, Ultimate Pet Foods is built on that promise. We use freshly prepared meat and fish , cook gently with our Freshlock™ process at 82°C, and craft recipes designed with vets for real, visible health results — from shiny coats to happier tummies and fewer vet trips.

Read Our Story →
Learn more about our nutrition process →
Glenn Bell with Kirk and Ted — the inspiration behind Ultimate Pet Foods

Grain Free Dog Food by LifeStage

  • Ultimate Pet Foods Puppy icon – nutrition for healthy puppy growth

    Puppy Nutrition for Healthy Growth

    Specially formulated for developing pups with gentle digestion, Omega-3 for brain health, and freshly prepared meat and fish.

    Shop Our Puppy Dog Food Range 

  • Complete Adult Dog Nutrition

    Balanced recipes packed with premium protein, vitamins, and natural prebiotics to maintain energy, muscle tone, and daily vitality.

    Shop Our Adult Dog Food Range 
  • Ultimate Pet Foods Small Breed icon – nutrition for small dogs

    Tailored Nutrition for Small Breeds

    Smaller kibble with big benefits — high protein, natural prebiotics, and antioxidants to support health and steady energy.

    Shop Our Small Breed Range 
  • Ultimate Pet Foods Large Breed icon – nutrition for large dogs

    Advanced Nutrition for Large Breeds

    High-meat recipes with joint support, collagen, and omega oils to maintain strong muscles and healthy mobility in larger dogs.

    Shop Our Large Breed Range 

  • Nutrition for Senior Dogs

    Low-fat, high-care recipes enriched with collagen, joint support, and antioxidants to keep older dogs mobile and happy.

    Shop Our Senior Range 

Ultimate+ – Our Functional Health Benefits Range - Adult All Breeds

Science-backed nutrition with premium, natural ingredients. Designed to support dogs with specific health needs, all without requiring a prescription. Vet Approved and Hydrolysed Protein Source..

Why Choose Ultimate Pet Foods?

Real food. Real science. Real results. Our recipes are designed with vets and crafted with freshly prepared meat and fish — giving your dog complete nutrition in every bite.

Trusted by Dog Owners Across the UK

Real results from real customers — better digestion, shinier coats, and happier dogs.

5/5 (124 reviews)
Keri Jones
Keri Jones
1 review • 1 photo • 1 weeks ago

Outstanding Dog Food

Having tried other premium brands, I have to say my dog loves this. She’s 10 and at her last check-up the vet said her teeth are the best for her age and her coat is shiny and healthy. DPD delivery keeps me informed and it’s competitively priced.

Elaine Odonovan
Elaine Odonovan
1 review • 1 photo • 2 weeks ago

We Swap Flavours Around

My pet Cassie has been eating this for years — now 12 and in great health which I’m sure the food has contributed to. We change flavours and she never turns her nose up. So natural with no artificial ingredients. Would definitely recommend.

David Colderley
David Colderley
1 review • 1 photo • 10 weeks ago

Rocky Just Loved UPF Dog Food

I’ve been feeding this brand to Rocky for months and couldn’t be happier. He’s fussy but took to it straight away. Shinier coat and no more soft 💩. Clean ingredients with no fillers. Healthy, trustworthy food — I’ll be buying more.

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