Our Vision
Our Vision:
We’re on a mission to make mealtimes healthier for dogs/Cats everywhere.
Our vision is to provide high-quality, grain-free food that supports dogs' and cats health at every stage of life. We believe every dog/cat deserves premium nutrition, and that’s why we put science at the heart of what we do. By creating tasty, nutritious food that dogs/cats love, we’re here to help them live long and happy lives one meal at a time.
Our Values:
- Quality Nutrition: We only use the best ingredients in our dog/cat food, scientifically formulated to keep dogs healthy and thriving.
- Transparency: We believe in being open about what goes into our food, so you can feel confident in every bowl you serve.
- Innovation: We’re constantly improving our recipes to keep up with the latest in pet nutrition, ensuring your dog/cat always gets the best.
- Love & Care: Just as we care for our own pets, we treat every product we make with the same level of love and attention to detail.
Our Story:
It all started with a simple idea: to create better food for dogs and cats. As dog/cat lovers ourselves, we wanted to make sure every pet could enjoy meals that not only taste great but are packed with the nutrients they need.
From our Grain-Free Range to the more specialised Superfood65, and our premium Ultimate+ range, we’ve worked hard to develop a product line that truly puts the health of dogs/cats first.
Every recipe is backed by science, and crafted with the finest ingredients to ensure your dog’s and cats nutrition is in safe hands.
Our Ranges,
DOG
Grain Free - 16 recipes for every stage of your dog’s, healthy nutritious journey, with no grain included.
Superfood65 - 12 recipes for every stage of your dogs journey incorporating 6 superfood in each.
Ultimate+ - 3 recipes backed up by science and vet approved to support, Advance Digestive Defence, Advance Skin and Coat Defence, and Advance Weight Control & Joint Defence.
CAT
Ultimate Cat - Our recipes for every life stage of your cats journey, to a happy and health lifestyle.
Our Most Popular Natural Dog Food Recipes:
Discover our premium collection of natural dog food for your pet's optimal health.
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Senior Grain Free Steamed British Turkey with Cranberries
Regular price From £11.00 GBPRegular priceUnit price / per -
Adult - Steamed British Pork with Apple
Regular price From £11.00 GBPRegular priceUnit price / per -
Best Grain Free Steamed Trout & Salmon Feast for Senior Dogs
Regular price From £11.00 GBPRegular priceUnit price / per -
Large Breed British Turkey, Sweet Potato & Cranberry – Grain-Free Hypoallergenic
Regular price From £11.00 GBPRegular priceUnit price / per