Our Vision

Our Vision:

We’re on a mission to make mealtimes healthier for dogs/Cats everywhere. 

Our vision is to provide high-quality, grain-free food that supports dogs' and cats health at every stage of life. We believe every dog/cat deserves premium nutrition, and that’s why we put science at the heart of what we do. By creating tasty, nutritious food that dogs/cats love, we’re here to help them live long and happy lives one meal at a time. 

Our Values:

• Quality Nutrition: We only use the best ingredients in our dog/cat food, scientifically formulated to keep dogs healthy and thriving.
• Transparency: We believe in being open about what goes into our food, so you can feel confident in every bowl you serve.
• Innovation: We’re constantly improving our recipes to keep up with the latest in pet nutrition, ensuring your dog/cat always gets the best.
• Love & Care: Just as we care for our own pets, we treat every product we make with the same level of love and attention to detail.

Our Story:

It all started with a simple idea: to create better food for dogs and cats. As dog/cat lovers ourselves, we wanted to make sure every pet could enjoy meals that not only taste great but are packed with the nutrients they need.

From our Grain-Free Range to the more specialised Superfood65, and our premium Ultimate+ range, we’ve worked hard to develop a product line that truly puts the health of dogs/cats first. 

Every recipe is backed by science, and crafted with the finest ingredients to ensure your dog’s and cats nutrition is in safe hands.

Our Ranges,

DOG

Grain Free - 16 recipes for every stage of your dog’s, healthy nutritious journey, with no grain included. 

Superfood65 - 12 recipes for every stage of your dogs journey incorporating 6 superfood in each.

Ultimate+ - 3 recipes backed up by science and vet approved to support, Advance Digestive Defence, Advance Skin and Coat Defence, and Advance Weight Control & Joint Defence.

CAT

Ultimate Cat - Our recipes for every life stage of your cats journey, to a happy and health lifestyle.