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TED AI (The Expert Dog) is the intelligent dog food matching tool from Ultimate Pet Foods, designed to help dog owners better understand what they are currently feeding and discover recipes better suited to their dog’s needs.
By analysing your current dry dog food, TED AI can compare ingredients, nutritional positioning, feeding goals, and recipe types to recommend alternative matches from our range of over 50 premium dry dog food recipes.
TED AI was created to remove the guesswork from choosing dog food.
Whether your dog has a sensitive stomach, itchy skin, low energy, weight concerns, or you simply want to improve ingredient quality and value, TED AI helps guide you toward suitable options based on your dog’s individual needs.
Start by entering or uploading your current dry dog food details. TED AI analyses the food and compares it against our recipe database.
TED AI will recommend matching recipes from our range based on factors such as:
Protein source
Grain free options
Digestive support
Skin and coat support
Weight control
Joint care
Ingredient quality
Feeding goals
Rather than buying a full bag immediately, you can build a personalised sample box so your dog can try different recipes first.
TED AI helps dog owners compare ingredient quality, feeding suitability, and recipes that may offer better overall value compared to their current food.
Not ready to switch yet? TED AI can also help monitor and find the best price available for your current dry dog food, helping owners save money while continuing with the food they currently feed.
Owners can create a personalised dog profile including breed, age, feeding goals, sensitivities, and preferences. This helps TED AI provide more tailored future recommendations, product suggestions, special offers, and updates relevant to your dog’s needs.
At Ultimate Pet Foods, we believe dog owners deserve more transparency and support when choosing food for their dogs.
Many owners feel overwhelmed by marketing claims, ingredient lists, and conflicting advice online. TED AI was developed to simplify the process and help owners make more informed feeding decisions using technology, education, and personalised recommendations.
TED AI combines:
AI-powered food matching
Science-led nutrition
Ingredient transparency
Sample-first feeding
Price comparison support
Personalised dog profiles
Real human support
TED AI is named after Ted, our miniature dachshund, and was created to help make feeding decisions easier, clearer, and more personalised for dog owners across the UK.
As TED AI evolves, we will continue adding new features, educational tools, retail experiences, and price tracking tools to help dog owners better understand nutrition and discover recipes their dogs genuinely enjoy.
A dog profile allows owners to save information such as breed, age, sensitivities, feeding goals, and preferences so TED AI can provide more personalised recommendations, future offers, and relevant updates.
No. TED AI is designed as an educational and recommendation tool and should not replace professional veterinary advice.
Yes. TED AI allows you to build your own personalised sample box so your dog can try recipes before committing to a larger bag.
TED AI currently compares against over 50 dry dog food recipes from Ultimate Pet Foods.
TED AI may recommend both grain free and grain-inclusive recipes depending on your dog’s needs and feeding goals.
From June 2026, customers will also be able to experience TED AI in person at our new retail unit at Ffos Caerphilly in Wales.
TED AI was created by Ultimate Pet Foods as part of its mission to simplify dog nutrition and help owners make more informed feeding choices.
Quick answers to the most common questions.
