The skin and coat are visible every day — but the changes that matter most happen at the cellular level: in the lipid matrix of the skin barrier, in the keratin quality of each hair shaft, in the moisture held within each skin cell. This video shows what our Skin & Coat Wellness Treats are built to do.
What the Skin & Coat Wellness Treat Does
Unlike a standard treat that delivers protein, fat, and palatability alone, the Skin & Coat Wellness Treat is formulated around four specific nutritional mechanisms — each targeting a different aspect of skin and coat biology.
Omega-3 Fatty Acids — 5.3%
Most dog treats contain 0.1–0.5% omega-3. Ours delivers 5.3% — primarily as EPA and DHA from freshly prepared salmon (45%), salmon oil (7%), trout (5%), and algae. EPA and DHA are incorporated directly into the phospholipid membranes of skin cells, maintaining the structural integrity that locks in moisture and prevents trans-epidermal water loss. This is the mechanism behind dandruff reduction and improved coat gloss.
Zinc — 155 mg/kg
Three times the level in our other functional treats. Zinc is required for DNA synthesis in skin cells (keratinocytes), for the enzymatic processing of keratin precursors into the structural proteins of the hair shaft, and for collagen synthesis involved in skin wound healing and barrier regeneration. Signs of zinc insufficiency — brittle coat, dry patches, slow wound healing — are among the most common coat issues owners report.
Biotin — 0.14 mg/kg
Vitamin B7 is a cofactor for the carboxylase enzymes involved in fatty acid synthesis. Without adequate biotin, the body cannot efficiently produce the long-chain fatty acids needed for skin barrier lipid production — even when dietary omega-3 intake is high. Biotin deficiency in dogs presents as hair loss, greasy or scaly skin, and brittle nails.
Vitamin E — 670 IU/kg
Seven times the level in our other treats. Polyunsaturated fatty acids like EPA and DHA are susceptible to oxidative damage. Vitamin E (alpha-tocopherol) is the body’s primary fat-soluble antioxidant, protecting the fatty acids in skin cell membranes from lipid peroxidation. At elevated omega-3 intake, elevated vitamin E is essential — without it, the fatty acids can cause oxidative stress in skin cells rather than delivering their intended benefits.
What’s In the Treat
Ingredient
Level
Freshly Prepared Salmon
45%
Sweet Potato
18%
Dried Salmon
8%
Salmon Oil
7%
Freshly Prepared Trout
5%
Omega-3 Fatty Acids
5.3%
Vitamin E
670 IU/kg
Zinc
155 mg/kg
Biotin
0.14 mg/kg
Grain-free. No artificial colours, flavours, or preservatives. Naturally preserved. Suitable for dogs and cats at all life stages, including puppies from 12 weeks. Available in 70g pouches and 15kg bags.
Dogs with a dull or brittle coat — omega-3, zinc, and biotin are the three most common nutritional deficiencies behind poor coat quality
Dogs with dry or flaky skin — EPA/DHA support the skin lipid barrier that prevents trans-epidermal water loss
Dogs with atopy or inflammatory skin conditions — the anti-inflammatory effect of EPA directly reduces the severity of atopic responses; grain-free formulation removes a common food-based inflammatory trigger
Nordic breeds prone to zinc malabsorption — Siberian Huskies, Alaskan Malamutes, and similar breeds can develop zinc-responsive dermatosis; the elevated zinc level (155 mg/kg) makes this treat directly relevant
Any dog as a daily preventive — maintaining the skin barrier before problems develop is more effective than addressing them once established
How Long Until You See Results
Skin and coat improvements from omega-3, zinc, and biotin supplementation typically become visible within 4–8 weeks of consistent daily use. The hair growth cycle is the limiting factor — improvements only appear as new coat grows through. Skin condition changes (reduced flaking, less dryness) tend to be visible sooner, often within 2–4 weeks.
Feed 1–2 treats per day, ideally after meals.
Given as a complementary feed alongside your dog’s main diet.
