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Welcome to the Ultimate Pet Foods media centre — your one-stop hub for verified data, brand information, and expert insight into the UK dog-food market.
Journalists, bloggers, and partners are welcome to reference our research and content. Please credit and link to Ultimate Pet Foods when quoting.
For press enquiries, interviews, or access to brand visuals, please reach out to:
Ultimate Pet Foods is a UK-based, science-led dog-food company founded in Wales. Our mission is simple: to put science behind the bowl — combining natural ingredients with nutritional expertise to create complete, healthy meals for dogs of every breed and life stage.
Learn more about our nutritional philosophy on our Our Vision page.
We believe in transparency and education. Our interactive tools help pet owners understand exactly what goes into every recipe and find the perfect match for their dog.
Our revolutionary AI-powered tool will let you scan your current dog-food brand and instantly find a healthier match from our range — including a 12-month price lock guarantee. Ask Ted AI™ is built to help pet owners make confident, science-backed decisions.
Discover a smarter way to choose your dog’s food.
Simply scan your current dry dog food, and TED AI will instantly analyse it—then recommend 3 perfectly matched recipes from our range of 50+ options.
But it doesn’t stop there…
TED will also explain why each recipe has been chosen, and how it could be a better, healthier option for your dog.
Once you’ve got your personalised matches, you can build your own custom sample box—so your dog can try the flavours first, before you invest in a full bag.
Sample boxes available for just £2.99 (to cover postage & packaging).
Create your free account and let TED AI do even more for you.
If you're not ready to switch yet, TED will:
So you never overpay again—and can spend more on what really matters… treating your dog.
Scan. Match. Try. Save.
Explore every ingredient, understand why it’s included, and see how each recipe supports your dog’s health. Open Inside the Bowl →
See all our protein sources side by side — from Turkey, Rabbit, and Venison to Angus Beef and Salmon — and discover why each one is beneficial for your dog.
Explore protein sources →
See how prebiotics, collagen, and natural antioxidants work together to support digestion, joints, skin & coat. Explore ingredients →
Our upcoming Dog Food Matchmaker Tool analyses over 40 recipes in our range to find the closest match to your current brand. It compares ingredients side-by-side and locks in the best price for 12 months, giving pet owners confidence in switching.
Explore our key research and insights:
“We switched to Ultimate Pet Foods Digestive Care after struggling with supermarket brands. Within a week, our dog’s coat and digestion improved noticeably.”
— Verified Review, Customer.
“The healthiest kibble we’ve found — great ingredient transparency.”
— Customer via Email
We are preparing a downloadable media pack containing official imagery, infographic sets, and brand guidelines. If you would like to be notified when it’s available, please email sales@ultimatepetfoods.co.uk or subscribe to our newsletter.
Contact Our Press Team