Explore Our Interactive Tools
We believe in transparency and education. Our interactive tools help pet owners understand exactly what goes into every recipe and find the perfect match for their dog.
Meet TED AI – The Expert Dog
Our revolutionary AI-powered tool will let you scan your current dog-food brand and instantly find a healthier match from our range — including a 12-month price lock guarantee. Ask Ted AI™ is built to help pet owners make confident, science-backed decisions.
Discover a smarter way to choose your dog’s food.
Simply scan your current dry dog food, and TED AI will instantly analyse it—then recommend 3 perfectly matched recipes from our range of 50+ options.
But it doesn’t stop there…
TED will also explain why each recipe has been chosen, and how it could be a better, healthier option for your dog.
Try Before You Commit
Once you’ve got your personalised matches, you can build your own custom sample box—so your dog can try the flavours first, before you invest in a full bag.
- ✔ No guesswork
- ✔ No wasted food
- ✔ No wasted money
Sample boxes available for just £2.99 (to cover postage & packaging).
Keep Saving Every Week
Create your free account and let TED AI do even more for you.
If you're not ready to switch yet, TED will:
- Track your current dog food
- Scan prices across the market
- Notify you every Monday with the best place to buy
So you never overpay again—and can spend more on what really matters… treating your dog.
Smarter Feeding Starts Here
Scan. Match. Try. Save.
Inside the Bowl
Explore every ingredient, understand why it’s included, and see how each recipe supports your dog’s health. Open Inside the Bowl →
Our Protein Sources
See all our protein sources side by side — from Turkey, Rabbit, and Venison to Angus Beef and Salmon — and discover why each one is beneficial for your dog.
Explore protein sources →
Added Ingredients
See how prebiotics, collagen, and natural antioxidants work together to support digestion, joints, skin & coat. Explore ingredients →
Dog Food Matchmaker
Our upcoming Dog Food Matchmaker Tool analyses over 40 recipes in our range to find the closest match to your current brand. It compares ingredients side-by-side and locks in the best price for 12 months, giving pet owners confidence in switching.
