Our Sample First Approach

🐾 A smarter way to choose their food

Find their favourite before you buy the bag.

Build a custom sample box from our range of 50+ dry dog food recipes. Let your dog try different recipes at home and discover their favourites before choosing a full bag.

✓ 50+ recipes    ✓ Choose their samples    ✓ UK made
Build My Dog's Sample Box →

Sample first. Find their favourites. Then choose their bag.

Ultimate Pet Foods custom dog food sample box
🐾 Try different recipes. Find their favourite.
✓ Freshly Prepared Meat or Fish     ✓ UK Made     ✓ Grain-Free Options     ✓ 50+ Recipes

A Better Way To Buy Dog Food

Sample first.
Buy the bag second.

Why commit to a large bag before you know which recipe your dog prefers? Build a selection first and let them try the options at home.

01

Choose

Explore our range and choose different recipes and flavours for your dog's custom box.

02

Taste Test

Let your dog try the samples at home and see which recipes they prefer.

03

Find Their Favourite

Once you've found the recipes they enjoy, you can choose their full-size bag.

Real Dogs. Real Choice.

Every dog has their own favourite.

That's why we created our custom sample box. Give your dog the chance to explore different recipes before deciding which one deserves a place in their bowl.

Dog with Ultimate Pet Foods dog food
Find what they enjoy Explore different recipes from across the Ultimate Pet Foods range.
Dog enjoying the outdoors
Different dogs. Different tastes. Build a box that gives your dog different recipes to discover.
Dog with Ultimate Pet Foods
Let your dog decide Sample first. Discover their favourites. Then choose their bag.
Build My Dog's Sample Box →

50+ recipes to explore

The Ultimate Pet Foods Way

Don't guess what they'll like.
Let them try it.

More Choice. Less Guessing.

50+

dry dog food recipes to explore

More ways to discover
what your dog prefers.

Explore different proteins, flavours and recipes. Build a selection around your dog and discover which ones they enjoy before choosing a larger bag.

Turkey Lamb Beef Salmon Chicken White Fish Duck
Build My Dog's Sample Box →

Built Around Your Dog

One dog.
Lots of possibilities.

Explore different options from across the Ultimate Pet Foods range.

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Different Proteins

Explore a selection of meat and fish recipes.

🌿

Grain-Free Options

Discover recipes from our grain-free range.

🐾

Hydrolysed Recipes

Explore recipes from our Ultimate+ Hydrolysed range.

🐶

Different Life Stages

Explore puppy, adult and senior options.

What Goes In Matters

Plenty of choice.
Quality ingredients.

Discover the Ultimate Pet Foods range one sample at a time.

🥩

Freshly Prepared

Freshly prepared meat or fish is the number one ingredient across our grain-free range.

🥣

Different Recipes

Explore different proteins, flavours and recipe options.

🇬🇧

UK Made

Our dry dog food range is made in the UK.

📦

Sample First

Try different recipes before deciding which larger bag to buy.

🐶

Need Help Choosing?

Not sure where to start?
Meet Ted.

Tell Ted what your dog currently eats and our food matching tool can help you explore alternatives from the Ultimate Pet Foods range.

Let Ted Help Me Explore →
Ultimate Pet Foods custom dog food sample box

Ready To Start?

Their next favourite food could be inside this box.

Choose different recipes. Let them taste test. Find their favourites. Then choose their bag.

Build My Dog's Sample Box →

50+ recipes  •  Build your own selection  •  Ultimate Pet Foods

Ultimate Pet Foods
What Goes In Matters.