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The Ultimate Pet Foods – Keeping Dogs Home Programme was created following concerns raised by Dogs Trust about the growing pressures facing dog owners and the increasing number of dogs requiring longer stays in rescue care.
Dogs Trust recently highlighted the importance of prevention and helping owners before dogs reach crisis point. As a small independent UK business, we wanted to play our part by making high-quality nutrition more accessible to families who may need additional support.
Our programme is designed to help owners continue providing their dogs with premium nutrition while reducing financial pressure and supporting dogs to remain where they belong — at home with the people who love them.
Dogs Trust is an independent charity. The Keeping Dogs Home Programme is an initiative created by Ultimate Pet Foods and is inspired by the wider focus on prevention and supporting dog owners earlier.
Life can change quickly. Rising costs, changes in health, housing, working patterns, or caring for a dog with food sensitivities can all place extra pressure on families.
No owner should ever feel that the cost of feeding their dog is becoming impossible. Our aim is simple: to help owners continue feeding their dogs high-quality nutrition while reducing financial pressure.
By supporting owners earlier, we hope to keep more dogs healthy, happy and where they belong — at home with the families who love them.
Eligible owners can access specially reduced pricing to help manage the cost of feeding their dog.
Premium dog food made with freshly prepared meat or fish as the number one ingredient.
Specialist recipes for dogs with digestive issues, sensitive stomachs or food sensitivities.
Our TED AI tool can help compare your current food and match your dog to suitable recipes.
Test recipes before committing, helping you find the best option for your dog.
Our team can help with recipe choices, feeding advice and transition support.
TED AI is our free educational tool designed to help owners make more informed feeding decisions.
It can help compare your current food, understand ingredients, explore suitable recipes and identify options that may support your dog's health while helping manage feeding costs.
TED AI helps owners better understand what is currently in their dog's food.
Match your dog to suitable options from more than 50 Ultimate Pet Foods recipes.
Explore grain-free and hydrolysed recipes for dogs with sensitive stomachs or food sensitivities.
The Keeping Dogs Home Programme has been designed to support:
Complete the short application form below and tell us about your dog and your current situation.
We review each application individually and may contact you for additional information.
If accepted, we will help you choose suitable recipes and provide access to programme pricing.
We are a small independent UK business, and while we cannot solve every challenge facing dog owners, we promise to do everything we can to help.
Better nutrition should be easier to understand, easier to access and more affordable for families who need support.
Because every dog deserves a loving home — and every owner deserves support.
Please complete the form below and tell us a little about your dog. We will review every application individually.
1. Eligibility
The Keeping Dogs Home Programme is open to UK residents aged 18 and over who are current dog owners, or who are in the process of adopting or rehoming a dog.
2. Application
All applications are reviewed individually by Ultimate Pet Foods. Submission of an application does not guarantee acceptance into the programme. We reserve the right to accept or decline any application at our sole discretion, without obligation to provide a reason.
3. Programme Pricing
Discounted pricing is made available to accepted applicants only. Pricing is subject to product availability and may be adjusted or withdrawn at any time. Programme pricing cannot be combined with other discounts, offers or promotions unless otherwise stated.
4. Duration
Programme access is granted for up to 12 months from the date of acceptance. Ultimate Pet Foods reserves the right to withdraw access at any time if a participant is found to be in breach of these terms, or if the programme is discontinued.
5. Product Availability
All recipes are subject to availability. Ultimate Pet Foods reserves the right to substitute products with equivalent alternatives where necessary.
6. TED AI Tool
The TED AI tool is provided for educational and informational purposes only. It does not constitute veterinary advice. Always consult a qualified veterinarian for dietary guidance specific to your dog's health needs.
7. Data and Privacy
Personal information submitted via the application form will be used solely to assess and administer your application. Your data will be handled in accordance with our Privacy Policy and applicable UK data protection legislation, including the UK GDPR.
8. No Affiliation
The Keeping Dogs Home Programme is an independent initiative created by Ultimate Pet Foods. It is inspired by the wider focus on dog welfare prevention but is not affiliated with, endorsed by, or operated in partnership with Dogs Trust or any other charity.
9. Modifications
Ultimate Pet Foods reserves the right to modify, suspend or discontinue the Keeping Dogs Home Programme at any time without prior notice.
10. Governing Law
These terms are governed by and construed in accordance with the laws of England and Wales.
Ultimate Pet Foods Limited is a company registered in the United Kingdom.