Glenn Bell

Meet the Founder
Founder & Canine Nutrition Specialist | Ultimate Pet Foods


"I started Ultimate Pet Foods because I was tired of fancy packaging and confusing labels. I wanted real food, real science, and real results for dogs."


About Glenn

Glenn Bell is the founder of Ultimate Pet Foods, a UK premium dog food brand specialising in grain-free and hydrolysed dog food ranges. With over a decade in the pet food industry — including ten years running his previous brand, MyAnimal — Glenn brings rare dep

th to both the nutritional and business sides of dog food.

His journey into pet food began with a yellow Labrador named Kirk — a funny, ball-obsessed dog named after Captain Kirk from Star Trek. Standing in Pets at Home in 2012, faced with a wall of confusing labels and unhelpful advice, Glenn made a decision: to understand dog nutrition properly and to build a brand that dog owners could actually trust.

That mission hasn't changed. It's just got bigger.


Kirk, Ted & Why It's Personal

Kirk, Glenn's yellow Labrador, was the dog that started it all. His energy, loyalty, and love of tennis balls were the original inspiration behind Ultimate Pet Foods — and the reason Glenn threw himself into learning everything he could about canine nutrition.

Today, Glenn shares his home with Ted — a miniature Dachshund with a coat that customers often hear about. Ted has been on three different hydrolysed recipes over the past year: Digestive Care, then Weight Control & Joint Care, and now Skin & Coat Care heading into winter.

"Ted's coat literally feels like velvet. Touch him once, and you'll believe in our food."

Glenn also spent two years as a professional dog walker and home boarder — meaning he has hands-on experience with dozens of breeds, temperaments, and dietary sensitivities, not just theoretical knowledge.


Experience & Background

Glenn's career in the dog food industry spans over a decade across two brands:

  • Ultimate Pet Foods (2015–present) — Founder, overseeing product development, canine nutrition, content, SEO, and direct customer communications
  • MyAnimal (previous brand) — 10 years building and running a premium pet food business
  • Professional dog walker — 2 years working directly with dogs of all breeds and needs
  • Home boarder — providing residential care and feeding management for dogs

This combination of hands-on animal care, business experience, and ongoing academic study gives Glenn a perspective that's rare in the industry: he understands dogs as living animals, not just consumers of product.


Qualifications & Credentials

Canine Expertise

IN PROGRESS — EXPECTED 2026

BCCSDip.HthNut — Diploma in Health & Nutrition for Dogs

British College of Canine Studies


CERTIFIED

Canine First Aid Certification


INDUSTRY EXPERIENCE

6+ years in the premium dog food sector (Ultimate Pet Foods)

10+ years in the wider pet food industry (including MyAnimal)

2 years professional dog walking & home boarding

Digital Marketing & Content

2015

Squared Online — Digital Marketing Leadership Programme

Google Digital Academy, endorsed by the IPA (Institute of Practitioners in Advertising)

Modules: Embracing Change · Customer-centricity · Digital Channels & Technologies · Data, Analytics & Single Customer View · Creating Change


2025

Content Marketing Certified — HubSpot Academy

Google Analytics for Beginners — Google


Published Work & Third-Party Recognition

Glenn's expertise has been recognised beyond Ultimate Pet Foods, with articles and contributions published across a range of pet and general interest platforms:

Being published on third-party platforms — particularly veterinary and pet health sites — is a strong independent signal of expertise and authority in the canine nutrition space.


What Glenn Does at Ultimate Pet Foods

Glenn is the sole author of all Ultimate Pet Foods blog content and is responsible for the brand's canine nutrition strategy, product development, SEO, and customer communications. Every article, product description, and feeding guide published on ultimatepetfoods.co.uk is written or reviewed by Glenn personally.

This matters for dog owners, because it means the advice you read here comes from someone who:

  • Is actively studying canine health and nutrition at diploma level (BCCSDip.HthNut, expected 2026)
  • Has fed and cared for dogs professionally for over a decade
  • Runs his own dog on the same products he recommends to you
  • Has no incentive to recommend anything that doesn't genuinely work


The Brand He Built

Ultimate Pet Foods is built on three principles Glenn established when he founded the company:

  • Real ingredients — the first ingredient in every recipe is always real meat or fish, never meal or derivatives
  • Honest labelling — every ingredient explained, no marketing buzzwords
  • Genuine variety — 13 grain-free flavours and 5 hydrolysed recipes, because dogs benefit from nutritional variety just as humans do

The grain-free range is gently cooked at 82°C using the Freshtrusion HDP process, preserving nutrients and natural flavour without over-processing. The hydrolysed range — Digestive Care, Skin & Coat Care, Weight Control & Joint Care, Dental Care, and Healthy Living — is available without a prescription, putting the power of functional nutrition directly in the hands of dog owners.


A Personal Invitation

If there's one thing Glenn has learned since that day with Kirk in Pets at Home, it's this:

"Every dog deserves real food that makes a real difference."

If you have a question about dog nutrition, a specific health concern, or just want to know which recipe is right for your dog — Glenn and the Ultimate Pet Foods team are here to help.

Glenn Bell
Founder, Ultimate Pet Foods
ultimatepetfoods.co.uk

Science-backed. Freshly prepared. Made with love — because your dog deserves the best.