Glenn Bell
Founder & Director, Ultimate Pet Foods
Canine Health & Nutrition Diploma, BCCS (in training) • Dog nutrition advocate since 2012
Glenn Bell is the founder of Ultimate Pet Foods and has spent over a decade researching, formulating and writing about canine nutrition. His obsession with dog food started in 2012 with his first dog Kirk — a yellow Labrador — and a single frustrating trip to a pet shop that changed everything.
The Story Behind Ultimate Pet Foods
In 2012, Glenn walked into a pet shop to buy food for Kirk, his newly adopted yellow Labrador. Faced with a wall of brands and claims he didn't understand, he asked a staff member for help. The reply: "Anything from this wall will do."
That moment was the starting point for everything. Glenn decided it wasn't good enough — and within three months, Ultimate Pet Foods was up and running, delivering its first sample packs.
“I started Ultimate Pet Foods because I was tired of fancy packaging and confusing labels. I wanted real food, real science, and real results for dogs.”
Approach to Canine Nutrition
Glenn's philosophy is built on three principles: transparency about what's in the bowl, gentle processing that preserves nutritional integrity, and variety that mirrors how dogs are designed to eat. Every Ultimate Pet Foods recipe lists a named freshly prepared meat or fish as ingredient number one — cooked at 82°C using the Freshlock™ process to protect protein quality without over-processing.
Currently studying for his Canine Health & Nutrition Diploma with BCCS, Glenn works to ensure everything published under the Ultimate Pet Foods name is grounded in established nutritional science and aligned with FEDIAF nutritional guidelines for complete and balanced dog food.
Ted — The Dog Behind the Brand
Glenn's current dog is Ted — a black and tan miniature dachshund and the inspiration behind the brand's AI dog food matcher. Ted is a living demonstration of the brand's approach to rotation feeding: Glenn switches his food every few months to match his changing needs, cycling between Digestive Care, Weight Control & Joint Care and Skin & Coat Care throughout the year. "Ted's coat literally feels like velvet," Glenn says. "Touch him once, and you'll believe in our food."
What Glenn Writes About
Glenn's writing focuses on practical canine nutrition — cutting through the marketing language that makes dog food so confusing for owners, and providing clear, evidence-based guidance on topics including ingredient quality, life-stage feeding, food sensitivities, breed-specific nutrition and how to assess whether a dog's current food is actually working for them.
His content is informed by over a decade of hands-on experience in dog food formulation, direct feedback from thousands of Ultimate Pet Foods customers across the UK, and ongoing formal study in canine health and nutrition.
Questions About Your Dog's Nutrition?
Try TED — Glenn's AI dog food matcher. Tell TED your dog's breed, age, activity level and any sensitivities, and get three personalised recipe recommendations in under 2 minutes.
Try TED — The AI Dog Food Matcher
About Ultimate Pet Foods
Ultimate Pet Foods is a UK-based dog food brand founded in 2012. All recipes are produced using the Freshlock™ process, with freshly prepared meat or fish as ingredient number one. The range includes over 50 grain free recipes across adult, puppy, senior, breed-size and health-specific formulas — all formulated to meet FEDIAF complete nutrition standards. The brand is based in Aberdare, Wales.
