Why Chicken is the UK's Most Popular Dog Food Protein
Chicken is the most widely fed protein in UK dog food — and for good reason. It is lean, highly digestible, palatable to most dogs and rich in essential amino acids. Our grain free chicken recipes use freshly prepared British chicken as ingredient #1, not dried chicken meal.
Freshly Prepared Chicken vs Chicken Meal — What's the Difference?
Chicken meal is a dried, rendered powder processed at high temperatures. Freshly prepared chicken retains more natural moisture, amino acids and flavour — delivering higher protein bioavailability and better palatability. Our chicken recipes use freshly prepared British chicken for this reason.
Is Grain Free Chicken Dog Food Good for Sensitive Dogs?
Grain free chicken removes wheat, corn and barley — common dietary triggers — while keeping chicken as the protein source. For dogs that react to grains rather than the protein itself, this is often enough to resolve digestive issues and improve coat condition. If symptoms persist, a novel protein like duck, lamb or venison may be worth trying next.
Is Chicken Dog Food Good for All Breeds?
Yes — chicken is suitable for dogs of all breeds, sizes and activity levels. Our chicken recipe is available in adult and small breed variants, making it a versatile everyday choice. Complete and balanced for long-term feeding.