In an industry where many brands stick to the "Big Three" (Chicken, Turkey, Salmon), we realized "good enough" wasn't enough. Dogs are individuals, and their nutritional needs are as unique as they are.

Whether you are looking for novel protein dog food to manage an itch or hydrolysed dog food for severe sensitivities, our range is built to be the ultimate toolkit for canine health.

🔍 The Power of 11: Breaking Down the Benefits

A grain-free dog food should do more than just remove wheat; it should provide biological diversity. Here is why our 11 distinct recipes set us apart:

The Novel Protein Specialists (Ideal for Allergies)

If your dog has common food sensitivities, "novel" proteins (meats they haven't tried before) are key to an elimination diet.

• Venison: High in Iron and Zinc but remarkably low in fat. It's the #1 choice for dogs with skin irritations or "hot spots."
• Rabbit: One of the most nutrient-dense meats available. Low in cholesterol and rich in Vitamin B12, it’s incredibly gentle on sensitive GI tracts.
• Duck: A flavour-dense protein rich in Vitamin B3 (Niacin), supporting cardiovascular health and glucose regulation.

The Atlantic Range

• Salmon: The premier source of Omega-3s (EPA & DHA) for cognitive function and coat shine.
• Haddock: An exceptionally lean protein rich in Iodine for healthy thyroid function.
• Tuna: High in Phosphorus and Vitamin D to maintain strong bones and a robust immune system.

The Hearty Red Meats & Poultry

• Beef: Packed with L-Carnitine for heart health and muscle maintenance.
• Lamb: A rich source of dietary fats, providing sustained energy for active breeds.
• Pork: Naturally high in Thiamine (Vitamin B1), essential for cellular energy.
• Chicken & Turkey: Highly digestible, lean staples rich in essential amino acids and Selenium.

🔬 Innovation for Ultra-Sensitivities: Growing our Hydrolysed Range

For dogs with severe food allergies or IBD, even novel proteins can sometimes be a challenge. That’s why our Hydrolysed Range is expanding.

What is Hydrolysed protein? We use a process to break proteins down into molecules so tiny that the dog's immune system doesn't recognize them as allergens. It provides all the nutrition with none of the reaction.

Our specialised hydrolysed lineup now includes:

• Hydrolysed Turkey
• Hydrolysed Salmon
• Hydrolysed White Fish

Why Variety Matters: Rotational Feeding

Feeding a variety of proteins fosters a diverse gut microbiome. A diverse gut is a strong gut. By rotating through our 11 options, you not only prevent "protein boredom" but also reduce the risk of your dog developing new sensitivities over time.

"We believe in real choice—not just the same base recipe in different packaging."

👉 Are you looking for a specific novel protein for your dog? Explore our 11 grain-free recipes and find the perfect match for your pup’s unique needs.