Explore our Ultimate Pet Foods range and find the perfect match for your furry friend

🐾 Not Sure Which Range to Choose? 🐾

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🔸 Grain-Free Range

Perfect for dogs with sensitive digestion, offering complete and balanced nutrition for everyday health. All our grain-free recipes are:

✅ Hypoallergenic – Free from common allergens like wheat and wheat gluten.
✅ Sweet Potato Base – A nutritious and easily digestible alternative to grains.
✅ Omega-3 for Skin & Coat – Supports a healthy, shiny coat and reduces inflammation.
✅ Freshly Prepared Human-Grade Meat or Fish – Ensuring high-quality protein for optimal health.
✅ Complete & Balanced – Carefully formulated to meet your dog’s daily nutritional needs

👉 See Our Range of Freshly Prepared Recipes Here!

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🔸 Pure SuperFood Blends

Packed with 65% protein and nutrient-rich superfoods to promote optimal health. All complete and balanced nutrition, with added superfood benefits. All our Pure Superfood grain free recipes are:

✅ Hypoallergenic – Free from common allergens like wheat and wheat gluten.
✅ Sweet Potato Base – A nutritious and easily digestible alternative to grains.
✅ Complete & Balanced – Carefully formulated to meet your dog’s daily nutritional needs.
✅ Freshly Prepared, Human-Grade Meat or Fish – High-quality, ethically sourced meat or fish that is gently cooked to preserve its natural goodness, providing superior taste and essential nutrients for optimal health.
✅ 5 Specially Selected Superfoods – Each unique recipe includes a carefully chosen blend of superfoods that support various aspects of your dog’s well-being.

👉 View Our Individual Pure Superfood Blends to Find Out More!

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🔸 Ultimate+ – Our Functional Health Benefits Range

Designed to support dogs with specific health needs, all without requiring a prescription.

✅ Complete & Balanced – Carefully formulated to meet your dog’s daily nutritional needs.
✅ Freshly Prepared Human - Grade Meat or Fish - Ensuring high-quality protein for optimal health. 
✅ Digestive Care, Skin & Coat Care, and Weight Control & Joint Care – Targeted formulas to address key areas of your dog’s health.
✅ Vet Approved – Scientifically backed and ideal for dogs with specific requirements.

👉 Explore Our Functional Health Recipes Today!

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FAQ: What Human Food Can Dogs Eat?

1. Can dogs eat fruits and vegetables?
Yes, many fruits and vegetables are safe and nutritious for dogs. Popular options include:

• 🥕 Carrots: Low in calories and high in fibre and vitamins.

• 🥦 Broccoli: Safe in small amounts, rich in antioxidants.

• 🍎 Apples: A great source of vitamins A and C, but remove the seeds and core.

• 🫐 Blueberries: Packed with antioxidants that promote overall health.

• 🎃 Pumpkin: Excellent for digestion and a natural source of fibre.

2. Is it safe for dogs to eat meat and fish?
Yes, lean, cooked meats and fish are beneficial for dogs. Ensure they are plain and without seasoning:

• 🍗 Chicken/Turkey: A good source of protein but avoid cooked bones.

• 🥩 Beef/Lamb: Provides essential vitamins and minerals.

• 🐟 Salmon/Sardines: Rich in omega-3 fatty acids, but ensure it's cooked and boneless.

3. Can dogs eat dairy products?
Dogs can tolerate small amounts of some dairy products, but be cautious:

• 🧀 Cheese: Given in moderation, low-fat cheese is generally safe.

• 🍦 Yoghurt: Plain, unsweetened yoghurt with live cultures can support digestion.

4. Are grains safe for dogs?
Yes, some grains can be included in a dog’s diet:

• 🍚 Rice: Easy to digest and often recommended for dogs with an upset stomach.

• 🌾 Oats: High in fibre and a great option for dogs with grain sensitivities.

5. Can dogs eat eggs?
Yes, eggs are a protein-rich treat that can be served boiled, scrambled, or poached. Avoid adding salt or seasoning.

6. What about peanut butter?
Yes, natural, unsweetened peanut butter (xylitol-free) is safe and a great source of protein and healthy fats.

7. Are any human foods dangerous for dogs?
Absolutely! Avoid the following foods:
🚫 Chocolate – Toxic to dogs.
🚫 Grapes and Raisins – Can cause kidney failure.
🚫 Onions and Garlic – Harmful to red blood cells.
🚫 Avocados – Contain persin, which is toxic to dogs.

8. How much human food can I give my dog?
Human food should be treated as an occasional treat and not exceed 10% of your dog’s daily calorie intake to maintain a balanced diet.

9. Can I use human food as training treats?
Yes, small amounts of safe human food (like carrots, cheese, or chicken) can be used for positive reinforcement during training.

10. What should I do if my dog eats something harmful?
If your dog eats something toxic or shows signs of illness, contact your vet immediately or call the Animal Poison Line(UK: 01202 509000).

FAQ: How Can I Add More Fibre to My Dog’s Diet?

1. Why is fibre important for my dog?
Fibre supports healthy digestion, regulates bowel movements, and can help manage weight. It also promotes gut health by feeding beneficial bacteria in the digestive system.

2. What are natural sources of fibre I can add to my dog’s diet?
You can add fibre to your dog’s diet with these safe and natural options:

• 🥕 Carrots: Low in calories and high in fibre, making them a great crunchy snack.

• 🎃 Pumpkin: Rich in soluble fibre, which aids digestion and soothes upset stomachs.

• 🥬 Green Beans: High in fibre and low in calories, ideal for weight management.

• 🍠 Sweet Potatoes: Packed with fibre, vitamins, and antioxidants. Serve plain and cooked.

• 🍎 Apples: A source of soluble fibre and antioxidants (remove seeds and core).

3. Can I add grains to increase fibre?
Yes, some grains can provide extra fibre:

• 🍚 Brown Rice: A gentle, digestible source of fibre.

• 🌾 Oats: High in soluble fibre, beneficial for sensitive stomachs.

4. Are there fibre supplements for dogs?
Yes, if your dog needs additional fibre, consider these safe options:

• 🥣 Psyllium Husk: A natural fibre supplement that can promote regularity.

• 💊 Pumpkin Powder: A convenient alternative to fresh pumpkin.

5. How much fibre should I add to my dog’s diet?
Introduce fibre gradually to avoid digestive upset. Start with small amounts and observe how your dog responds. Too much fibre can cause bloating or diarrhoea.

6. Can fibre help with weight management?
Yes! High-fibre foods create a feeling of fullness, helping overweight dogs feel satisfied while consuming fewer calories.

7. Will more fibre help with loose stools or constipation?
Fibre can help balance your dog’s stool consistency:

• ✅ Soluble Fibre (like pumpkin) absorbs water and helps firm up loose stools.

• ✅ Insoluble Fibre (like carrots and green beans) adds bulk, easing constipation.

8. Can I switch to a high-fibre dog food?
Absolutely! Many high-quality dog foods, like our Ultimate+ Digestive Care Range, are formulated with natural fibre sources to promote healthy digestion.

9. What are the signs my dog needs more fibre?
Look out for these signs:

• Irregular bowel movements.

• Straining or constipation.

• Loose stools or diarrhoea.

10. Can too much fibre be harmful to my dog?
Yes, excessive fibre can cause bloating, gas, and diarrhoea. Always introduce fibre gradually and monitor your dog’s response.